Collaborative Digital Evolution

I partnered with Elevate to design a unified online system that powers all station websites. This flexible, component-based design allows station teams to adapt and customise their sites to reflect audience preferences, channel-specific events, and trending topics.

To extend the personality and reach of these brands into the digital space, MediaWorks’ suite of radio station websites offers a dynamic user experience tailored to each station’s audience. Packed with features like live streaming, on-demand shows, music playlists, contests, and exclusive content, these sites act as a hub for fans while offering innovative advertising opportunities.

The templated structure ensures a streamlined backend across all products, simplifying training for content producers and enabling broader participation across the company. This efficiency also facilitated the redevelopment of all channel websites with speed and consistency.

Balancing User Experience and Advertising

Thoughtful integration of ad units maximizes revenue potential without compromising the user experience. Story scrolls were a key innovation, designed to keep users engaged by seamlessly delivering new stories, from quick reads to rich multimedia narratives. Producers can inject images, videos, and social content directly into these feeds for a dynamic browsing experience.

Chameleon Design Philosophy

The design system is both flexible and versatile, giving each station a distinct look while maintaining shared components. By adjusting logos, color palettes, font weights, and imagery, we created visually unique experiences for each channel while ensuring consistency in functionality.

Comprehensive Features for Fans

Additional elements such as live streams, podcast links, contests, and interactive tools round out the experience, making each site a go-to destination for audience engagement. Together, the system bridges MediaWorks’ iconic brands with their loyal listeners in the digital realm.