To build awareness and redefine the ThreeNews brand, we set out to create a campaign that stayed true to its new proposition. This led us to the simple proposition of “Cut Through the Noise.” ThreeNews finds all the important stories from around the globe, delivering the news that truly matters to New Zealanders.

The campaign featured a multi-layered hero promo that brings the “Cut Through the Noise” concept to life. Complementing this, we launched an outdoor campaign with two key focuses: one spotlighted the core campaign message, while the other leveraged the recognition of our well known journalists and presenters to drive viewers to the 6pm broadcast.