A Burst of Summer.

Over our Christmas and summer break, we revitalised Three’s idents, bringing fresh summer energy to the channel. We designed a series of graphic idents and developed a custom music track that we tweaked for our Christmas themed idents. The concept features the channel logo pushing back to release a vibrant burst of energy linked to each event. The response was so positive that we’ve continued this approach throughout the year, incorporating it into other special days and events.