The high life, of low lifes.

TVNZ 2 needed a campaign for series two of Filthy Rich, a flagship local show for the channel. The concept was to create a series of beautiful character images showing each of them looking amazingly glamourous – as if they were in a high-end fashion ad. Each character had a statement summarising the perception their character thought they portrayed. This was offset by graffiti on each of the posters that revealed their true colours.

On outdoor assets, we commissioned a spray artist to graffiti billboards and posters in real life to bring a genuine feel that the artwork was tagged. The campaign was hugely successful bringing a large audience to the first ep of the new series.