For this fun project, we brought the Three idents into the colourful world of the 2Degrees Data Piñata campaign. The result was a series of three dynamic idents featuring characters from the campaign, each showcasing their dance moves while interacting with the Three logo. Collaborating closely with the agency and client, we ensured the characters integrated seamlessly into the spots and followed the look of the rest of their campaign, creating a cohesive and playful brand experience.
Creative Director – Jacob Slack
Motion Designer – Kasun Ilesinghe
Sound Design – Damien Kent
WBD Sales – Sarah McPhail
Character Design – Blair Walker, TBWA
TBWA creative team – Monique Seil, Rachel Mcclennan, Mark Cameron, Tabitha Parke-Gailey, Ezra Whall
OMD Business Manager – Juliet Robertson