Ready, Set, Bake!

We were tasked with creating a compelling campaign with cut through to launch The Great Kiwi Bake Off. For the hero spot we filmed scenes in an interview style with the hosts and created animated characters made from ingredients and baked goods to make a fun and quirky campaign. For the outdoor and digital we made a montage of characters and hosts exploding with energy from the logo with a bright eye catching colour palette. The show launched to a strong audience and will be back for another seasoning!