More fun than a burp gun!

HEIHEI is a NZ On Air and TVNZ initiative providing free digital media entertainment and learning content to kids with no advertising. HEIHEI is available as an interactive website and app and includes; video, audio, game content for NZ tamariki to spark their creativity and curiosity.

Our brief was to position, develop, design and execute a full brand package for the platform that worked responsively across all media types, all platforms and appealed to the target market of NZ kids aged 5-9 and their media wary parents.

The brand design needed to cut through as a quality product on the same level as our international competitors and feel engaging, energetic, fun, approachable and uniquely kiwi.