For the launch of the new BMW M3 and M4, I created a range of digital, out-of-home (OOH), and print materials. Each piece was designed to highlight the vehicles’ awesome design and performance, from eye-catching billboards to animated digital campaigns and print assets.

I redesigned the entire suite of BMW car brochures, transforming them into interactive PDFs that elevated the user experience. These brochures featured built-in navigation menus, internal links for seamless browsing, and external links to websites and videos for deeper engagement. Each brochure was meticulously crafted to align with BMW head office’s brand guidelines, maintaining the distinct look and feel for each model. They also provided a comprehensive overview of the specs and customisation options, ensuring customers had all the details they needed at their fingertips.

BMW MTown was an exhilarating event hosted at Hampton Downs race track, designed to immerse attendees in the full BMW driving experience. Collaborating with Colenso, I helped develop a distinct look and feel for the event that captured the essence of BMW’s performance and innovation.

MTown offered participants the chance to test drive a range of BMW vehicles in dynamic environments. From navigating the precision and agility of the M-Sport range on a technical track, to pushing the limits of BMW’s X range of 4WD vehicles in challenging conditions, to experiencing the raw power and control of the iconic M series, the event was a celebration of BMW’s engineering excellence and driving pleasure.